Work with me

The Content marketing cycle

OBJECTIVE

EXECUTION

STRATEGY

ANALYSIS

Effective content strategy starts with the basics: What is your goal, and who is your audience? How will you reach them? What tactics can you use to accomplish this? Was your strategy effective?

I work with clients to ensure that all phases in this cycle are aligned, every step of the way.

Need a partner for a brand overhaul? A producer on a video project? Someone to manage your vendors and launch your campaign on time? Or just a friendly ear when you want feedback on your website, have questions about performance metrics, or need to vent?

I offer all the services that bigger strategy agencies do, but with a lot more efficiency. Plus, as a bonus, there’s nothing I like more than recommending TV shows and restaurants. (Those are free.)

Project and retainer rates depend on the length, type, and scope of work.

SERVICES AVAILABLE

  • Audit of existing content, story and format recommendations, partnership ideas, audience and distribution strategy.

  • Content calendars, project management, drafting of content (video, website, social) OR supervision of copywriters. producers, and vendors.

  • Building of integrated marketing campaigns from beginning to end; collaboration with advertising agencies to develop paid media plans

  • Overall brand strategy, messaging and talking points, paid advertising recommendations and support.

  • Review of performance data, insights, recommendations for optimization.

  • Virtual or in-person workshops on writing, editing, and producing content that engages audiences.

  • Development and oversight of proposals, one-sheets, presentations, and other marketing collateral.

  • Editing for structure, narrative, tone, readability, grammar. Copywriting for short- or long-form projects.

  • One-on-one storytelling, project management, or career coaching. Also available for mentorship sessions.

  • Dedicated marketing expertise for your brand on a part-time basis.

Get in touch.

Don’t see what you’re looking for above? I’ve worn a lot of hats; chances are, I’ve got a hat that fits your … oh, never mind (#MetaphorFail). But I’d love to know how I can help. Send me a note and we’ll figure it out.